What is the "Be Car Care Aware" campaign?
A consumer education campaign about the benefits of regular vehicle care, maintenance and repair. Integrated marketing and public relations initiatives build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles.

Why is the campaign needed?
There is currently $2 billion in annual unperformed vehicle maintenance in Canada. This means unsafe vehicles on the road, unnecessary pollution in our environment, and less money in motorist’s pockets. Also, during our annual vehicle inspection events, 85% of vehicles failed at least one component of the inspection, indicating that consumers need to hear the message about the importance of regular vehicle maintenance.

Why does vehicle maintenance go unperformed?
Consumer neglect of regular care is a result of a lack of awareness and understanding, inconsistent messages, and misinformation and misperceptions. 

Who is the campaign targeting?
The campaign is targeting consumers who own and/or operate motor vehicles. 

Who is responsible for the campaign?
Car Care Canada is spearheading the campaign on behalf of the automotive aftermarket.

How can businesses get involved?
Individuals and businesses representing all levels of the automotive aftermarket industry are encouraged to participate in the campaign. From simply reproducing the “Be Car Care Aware” logo on marketing materials, to financial support and brand marketing tie-ins, the campaign is structured to be a true industry-wide campaign. 

Strategic partnerships with automotive organizations and associations, as well as non-automotive associations and businesses, further enhance industry involvement and provide greater access to the motoring public. 

A campaign of this magnitude requires significant involvement and funding from the very industry players that will ultimately benefit from its success.