Be Car Care Aware

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Get Involved in the Be Car Care Aware Program!

The Be Car Care Aware campaign is a great way to reach consumers!

There are a number of things that you can do to become involved with, participate in, and help promote this important consumer education campaign.

The first thing to do is to order your Point of Sale Kit. For just $49.99 (plus tax and shipping), your kit includes Be Car Care Aware marketing materials such as dvds to play in your waiting area, various brochures to hand out to your customers, a sample car care guide and order form, posters and counter mats, vehicle inspection forms plus your shop's listing on our Shop Finder for 1 year and more.

Check out all the tools you can use to help you make the most of your participation in the program. Some easy ways to incorporate the Be Car Care Aware program into your existing marketing include:

Point of Sale Material. Order your kit today to get started in the program.
Logo. Use the Be Car Care Aware logo on your marketing material.
Advertising. If you have radio or newspaper ads, consider adding the Be Car Care Aware logo and message.
News Media. Contact your community newspaper and ask them to feature Car Care articles.
On Hold Messages. Car Care Canada has developed Be Car Care Aware "On-Hold" messages for consumers and automotive industry businesses.
Conduct a Car Care Clinic. A car care clinic is a tool that helps you develop a good relationship with your customers. It teaches your customers the importance of preventive maintenance and why it is important to keep their car in good running condition.
Host a Consumer Car Check Event. Order our FREE CD/DVD planning kit to get you started.
Website Link. If you have a corporate website, make sure it has a link to the Be Car Care Aware website!

Benefits of Getting Involved

It’s a great opportunity to generate positive media coverage.
It can help you launch marketing and advertising campaigns.
It lets you easily communicate with consumers about vehicle care.

What's in it for You?

Increased education and customer awareness about proper vehicle maintenance and repair, leading to an increase in the dollar value of repairs per customer. Research shows that there is $2 billion worth of vehicle maintenance and repair being neglected by Canadian consumers.
Increased customer satisfaction can lead to an increase in the number of repeat customers and a reduction in the number of complaints.
Increased awareness and media coverage of vehicle maintenance messages. Two media campaigns are scheduled each year (May is Car Care Month and October is Car Safety Month). This is a great opportunity for you to capitalize on this media blitz.
Increased business credibility, leading to new customers via word of mouth or because of your association with the campaign.
You will be listed our website’s shop finder. More and more, people are looking up local information on the Internet, and the Be Car Care Aware website features a shop finder which enables consumers to find a local automotive service provider.